1.291 total responses3 languages — EN / DE / PT6 survey forms2 audience segments
Survey at a glance
1.291
Total responses
Across all 6 forms
1.127
Non-buyer responses
EN 417 · DE 164 · PT 546
164
Buyer responses
EN 61 · DE 48 · PT 55
99.4%
Non-buyers still interested
Yes 74% · Maybe 26%
Who responded?
Age distribution (EN, n=417)
25–34
~54%
35–44
~30%
18–24
~9%
45+
~7%
Employment situation (EN, n=417)
Full-time employed
~46%
Self-employed
~27%
Not working
~14%
Part-time / Student
~13%
Discovery channel — where did they first find CLD?
Instagram
96%
TikTok / YouTube / Email / Referral
4%
Instagram is essentially the only acquisition channel. All ad spend and content strategy should remain Instagram-first.
Why they attended the webinar
Signup motivations — multiple choice (EN only, n=417)
Start as UGC creator
658*
Understand if UGC works for me
553*
Build a side income
518*
Make money online
511*
Get brand deals
368*
Improve content skills
311*
* Checkboxes active across all 3 languages. This is a high-intent audience — they didn't stumble in, they came with a goal.
Webinar attendance
Did they attend the free training? (n=1.127, all languages)
Yes, live
539
Yes, replay
251
Partially watched
132
Did not watch
205
70% completed the webinar (live or replay) — meaning this is almost entirely a conversion problem, not an attendance problem.
Why they didn't buy
Primary reason — single choice (n=1.037)
Bad financial timing
361
Too expensive
291
Not convinced it's for me
129
Need more time to think
110
Bad personal timing
103
Lack of trust
24
Deepest concern — single choice (n=1.065)
Lack of self-confidence
256
Lack of time
195
Price
189
Is UGC still relevant?
151
Camera anxiety
97
Brands don't pay
87
No followers
65
Key finding: "Self-confidence" is the #1 deepest concern (256) — ranking above even price (189). When people say they didn't buy because it's "too expensive", the real blocker is often "I'm not sure this will work for someone like me." The stated price objection is frequently a proxy for self-doubt.
Price & readiness
504
44.7%
Price stopped them — Yes
490
43.5%
Price stopped them — Partly
133
11.8%
Price stopped them — No
302
26.8%
Kalt — Readiness 0–3
457
40.6%
Warm — Readiness 4–6
368
32.7%
Hot — Readiness 7–10
368 hot non-buyers rated their purchase readiness at 7–10 after the webinar — and still didn't buy. At a price point of €200–300, this is almost certainly a webinar close problem, not a price problem. The webinar is not converting people who were already warm.
Still interested?
831
73.7%
Yes — still interested
289
25.6%
Maybe
7
0.6%
No — not interested
99.4% of non-buyers are still warm. This is an exceptionally retargetable audience. Almost no one has ruled out UGC — they just weren't converted yet.
What would have made them buy?
Relatable success stories
Most cited theme across all 3 languages. Not "UGC works" — but "UGC works for someone exactly like me." Beginners with no experience, no following, full-time jobs.
"Seeing more relatable success stories and a clearer roadmap would have given me the confidence."
Installment payment options
Explicitly mentioned across all 3 languages. Not just lower price — specifically the ability to pay in parts. "Pay after first brand deal" also appeared multiple times.
"If I could pay it off with the first deals I make, almost like a trade."
Guarantee / proof of ROI
Not distrust in the product — distrust in themselves. A money-back guarantee or "your first brand deal" commitment would reduce perceived risk substantially.
"A 100% ROI guarantee" / "30 days delayed payment or money back if no collab."
More transparency on course content
Many didn't know exactly what they'd get. "Sneak peek" / "what's included" / "step-by-step from zero" — trust through transparency, not claims.
"A deeper understanding of what I was buying, and what support I'd receive."
How long had they been following before buying?
Follow duration before purchase (n=164, all languages)
6+ months
91 (55%)
A few months
24 (15%)
A few weeks
20 (12%)
Bought immediately
18 (11%)
A few days
11 (7%)
55% followed for 6+ months before buying. The purchase decision is the result of months of trust-building, not a single touchpoint.
How many times did they see CLD before buying?
Content touchpoints before purchase (n=164)
10+ times
54 (33%)
3–5 times
32 (20%)
6–10 times
24 (15%)
1–2 times
30 (18%)
Not sure
24 (15%)
What influenced the decision most?
Primary influence on purchase (n=161 answered, all languages)
The UGC opportunity itself
43
The creators / personal brand
38
The webinar content
34
Testimonials / success stories
18
The lifestyle aspect
12
Program structure
10
What almost stopped them from buying?
Conversion barriers — buyers still had these doubts (multiple choice, n=164)
Price
94 (57%)
Not sure if it would work
81 (49%)
Lack of confidence
53 (32%)
Lack of time
57 (35%)
Not sure if UGC still works
49 (30%)
Fear of being on camera
34 (21%)
Buyers had almost identical doubts to non-buyers. The difference was not absence of doubt — it was what overcame the doubt: trust in Marie & Raquel built over months, plus a concrete trigger (webinar, discount, or money-back guarantee).
Why they finally bought — key patterns
Trust in Marie & Raquel (built over time)
The single most common purchase motivation. Repeat buyers, long-term followers, trust in course quality from previous products.
"Following you for 5 years — when you launched CLD, I knew I could trust my investment."
The live webinar as final trigger
The webinar closes deals that months of content pre-warmed. It's not the convincer — it's the final step in a longer journey.
"During the masterclass I decided it was something I really wanted to do."
The UGC opportunity (faceless angle)
"No face required" was a specific conversion trigger — repeatedly mentioned. This is an underused ad angle that directly addresses camera-fear.
"I was interested since you are not forced to use your face to sell a product."
Discount / sale as final push
Black Friday, New Year, launch discounts — for a meaningful portion of buyers, the sale was what moved them from "interested" to "bought."
"It was on a discount" / "You ran a sale so I decided it was a good time."
30-day money-back guarantee
Explicitly mentioned as a trust-builder. Multiple buyers said the guarantee proved confidence in the product and made the risk feel acceptable.
"The 30-day guarantee — if you're this confident it must work. That sold me."
What buyers want to learn next
Topics for future products / trainings
Pitching to brandsRetainer dealsVideo editingFaceless UGCAI & automationInstagram growth 2026Personal brandingPassive incomeHotel / travel dealsUGC tech & B2BCamera confidenceDigital productsTime management as creatorContracts with brandsFirst pitch templates
The core finding
Buyers and non-buyers had the same doubts. The difference was time — not persuasion.
55% of buyers followed for 6+ months before purchasing. The webinar didn't convince them — it closed them. Non-buyers who rated 7–10 readiness after the webinar (368 people) had already done the trust-building work but weren't converted at the close. This points to the webinar close as the primary optimization target.
Doubts: buyers vs. non-buyers
Same barriers — different outcome
Barrier
Non-buyers — stopped them
Buyers — almost stopped them
Verdict
Price
504 (45%)
94 (57%)
Not a dealbreaker — buyers paid anyway
Not sure it would work
~129 (12%)
81 (49%)
Key blocker — trust overcomes it
Lack of confidence
256 (24%) — #1 concern
53 (32%)
Real blocker — needs direct messaging
Lack of time
195 (18%)
57 (35%)
External — hard to address in funnel
UGC still works?
151 (14%)
49 (30%)
Addressable — needs proof points
3 actionable recommendations
1. Optimize the webinar close around self-doubt — not price
The webinar needs to answer "will this work for someone like me?" — not "is UGC a real opportunity?". Add student testimonials from people who had full-time jobs, no experience, and no following. Let them tell their journey in their own words. The 368 hot non-buyers were ready — they weren't closed.
Installments are mentioned across all 3 languages in open text answers. At €200–300, 2–3 installments removes the "can't afford it right now" blocker without requiring a price cut. The 30-day money-back guarantee should be communicated more prominently — buyers explicitly named it as a trust-builder.
3. Build long-term retargeting — this audience needs months, not days
55% of buyers followed 6+ months. Standard 7-day retargeting windows miss almost the entire buyer pool. The ad strategy should include a long-warm audience (90–180 day) with content that addresses self-doubt and shows relatable student results. The 368 hot non-buyers + 289 "maybe" responses = 657 warm leads who can be retargeted directly.